July 02, 2007
I was reading news online this morning and am excited to learn that twelve 7-Eleven stores have turned into Kwik-E-Marts from Simpsons. I think it's one of the best marketing campaigns I have seen for movies in recent years.
They actually changed the names of those 7-Eleven stores into Kwik-E-Mark and stocked each re-decorated store with products you can see in Simposons. You can get the famous Squishee, Buzz Cola, Pink Donuts, KrustyO's Cereal, even a Radioactive Man Comic Book! You can check out the list of Simpsons-inspired products at http://www.7-eleven.com/sip.asp.
This marketing campaign actually transforms your day-to-day shopping experience into a special one that you feel that you are actually living in the same town as the Simposons in Springfield, IL. Most movie-related marketing campaigns only have movie-inspired products for sale in supermarkets or some lucky draw for you to win some special limited edition products. Therefore, cognitively, it's impossible for a shopper to fully immerse themselves in the a pseudo experience and feel the urge to see the movie and buy the products. I am sure the sales of those Simpsons-inspired products will be excellent. Trust me, you will see them showing up on eBay very soon!